Did You Know?
Generation Z is more emotionally distressed than any other generation and only 37% of job seekers believe they have economic opportunities.
Indeed
Indeed makes the job search easier and personalized and it doesn't require connections to succeed on the platform.
Problem
Connecting To The Right Audience
1) While it is possible to connect with potential employers on Indeed, LinkedIn is a more convenient option.
2) LinkedIn feels more relatable than Indeed and better for making connections
3) Job seekers who have their "foot in the door" WILL NOT use Indeed
With college students, more than half of students use
LinkedIn (58%)
Handshake (56%)
and Indeed (51%)
Strategy
For young adults stuck in front of a blank resume, Indeed creates the perfect first connection for hopeful job-seekers.
Our Approach
College Graduates
Professional Connectors
Resume Builders
Multiple Jobs
Focused and Specialized
College Questionables
Wannabe Professionals
"What's A Resume?"
First-time Job Seekers
Hesitant but Hopeful
The Blank-Slate Community
18-24-year-olds
High-school/college age
transition
Progressive ideals about
the workplace
Tech-natives
Searching for stability
Hesitant about future
Working smarter, not
harder
Creative Concepts
“Make Your First Contact”
Make Your First Contact
Make Your First Contact
You shouldn’t need an intergalactic translator just to get started
Strategy: Tyler Cherrington
Art/Copy: Parker McDermott
Art/Copy: Garrett Crowley